Benihana Simulation Analysis - 2597 Words

[pic] ASSIGNMENT FRONT SHEET Course Title: M921- Managing Service Operations in the Evolving Business Environment Faculty: A. Gervaix Student Class: MBA - group B Assessment Title: Benihana Simulation Analysis Due Date: September 21, 2012 Due Time: Midnight Word Count: Statement of Authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the work. I also understand that under no circumstances should†¦show more content†¦In this scenario, the writer decided to select the most minimize waiting time to decrease costs. The option of 45 minutes for open to 7 pm, 45 minutes for peak time and 70 minutes for 8:30 pm to 10:00 pm gave the most night profit as $220. This strategy allowed the customers of pre-peak time and peak time to finish their dinners in the shortest period and also increased the restaurant’s throughput time. Meanwhile, the average dining areas capacity utilization achieved 53.14%. The fourth challenge asked the writer to select the best advertisin g activities. At first, the writer decided to spend the advertising budget of 1.5x normal budget with using awareness building and opening at 5 pm, the profit was $203.57. However, the nightly profit increased to $362.42 through the least advertising budget which was only 0.2x normal budget while the opening time remained the same. Afterwards, discount promotion generated the least profit by using different types of advertising budget, and even generated negative nightly profit while the budget was normal. The last campaign was happy hour. After a series of attempts, the writer found out that the best strategy for advertising was the selection of happy hour that opens at 5 pm with 2x normal budget as a result; the nightly profit reached $515.60. Moreover, when spent less on advertising (only 0.2x normal budget), it spent lessShow MoreRelatedBenihana Simulation Analysis1338 Words   |  6 Pagesï » ¿Benihana Simulation Analysis Harvard Business Publishing has created a computer simulation to replicate the operations management decisions facing Benihana. Benihana is a teppanyaki style restaurant franchise that focuses on bringing a theatrical dinning experience to its patrons. The layout of the restaurant consists of two seating areas: the bar and the dining area. The goal of this  simulation is to maximize utilization, throughput time and  the nightly profit using different batching, bar sizingRead MoreTask Instructions897 Words   |  4 Pagesrestaurant Benihana (which is one of three different types of restaurants run by the company (see http://www.benihana.com/about/video/ for a brief overview of all three)). Utilise the Benihana simulation used in tutorials to illustrate your arguments, analysis and recommendations in this assignment. Steps in the process: 1. Identify and evaluate issues/problems with Benihana’s Teppanyake restuarants current operations using theory/ies covered in topics 1-7 (You can chose any specific Benihana as anRead MoreBenihana Restaurant884 Words   |  4 PagesCHALLENGE 1 How many additional customers can Benihana service with batching? First of all, it was obvious from the first glance that batching strategy was the right one, as it was profitable. On the contrary, the non-batching strategy it was not profitable and there was a loss of $ 201.58. This is due to the fact that batching allows the restaurant to use fewer chefs which lowers the fixed costs maximizing the profit. We can also notice that in the cases of batching versus the cases of non