Restaurant feasibility report free essay sample

The information has been provided on ‘as is where is’ basis without any warranties or assertions as to the correctness or soundness thereof. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA, its employees or agents do not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. The contained  information does not preclude any further professional advice. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information which is necessary for making an informed decision including taking professional advice from a qualified consultant / technical expert before taking any decision to act upon the information. For more information on services offered by SMEDA, please contact our website: www. We will write a custom essay sample on Restaurant feasibility report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page smeda. org. pk SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document / study covers various aspects of project concept development, start-up, production, marketing, finance and business management. The purpose of this document is to facilitate potential investors in Restaurant Cum Fast Food Restaurant (Take Away) business by providing them with a general understanding of the business with the intention of supporting potential investors in crucial investment decisions. The need to come up with pre-feasibility reports for undocumented or minimally documented sectors attains greater imminence as the research that precedes such reports reveal certain thumb rules; best practices developed  by existing enterprises by trial and error, and certain industrial norms that become a guiding source regarding various aspects of business set-up and it’s successful management. Apart from carefully studying the whole document, one must consider critical aspects provided later on, which form basis of any investment decision. 3. INTRODUCTION TO SMEDA The Small and Medium Enterprises Development Authority (SMEDA) was established in October 1998 with an objective to provide fresh impetus to the economy through development of Small and Medium Enterprises (SMEs). With a mission to assist in employment generation and value addition to the national income, through development of the SME sector, by helping increase the number, scale and competitiveness of SMEs, SMEDA has carried out ‘sectoral research’ to identify policy, access to finance, business development services, strategic initiatives and institutional collaboration and networking initiatives. Preparation and dissemination of prefeasibility studies in key areas of investment has been a hallmark of SME facilitation by SMEDA. Concurrent to the prefeasibility studies, a broad spectrum of business development services is also offered to the SMEs by SMEDA. These services include identification of experts and consultants and delivery of need based capacity building programs of different types in addition to business guidance through help desk services. Prime Minister’s Youth Business Loan for young entrepreneurs, with an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide subsidised financing at 8% mark-up per annum for one hundred thousand (100,000) beneficiaries, by designated financial institutions, initially by National Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL). Loans from Rs. 0. 1 million to Rs. 2. 0 million, with tenure up to 8 years, inclusive of 1 year grace period and a debt: equity of 90 : 10 will be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh, Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu Kashmir and Federally Administered Tribal Areas (FATA). 5. The fast food restaurant is proposed to be established at a location that has a continuous stream of traffic, convenient parking, and is in proximity to other businesses, preferably near densely populated middle income areas or flat complexes. Major cities like Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Peshawar, Hub and Quetta etc. are suitable to house the project. Common menu items at the proposed fast food outlet include sandwiches, burgers, fried chicken, Chinese soups, Chinese rice variants, French fries, salad and cold drinks. The fast food restaurant will have an installed capacity to serve 335 clients per day; however, the restaurant would initially start business with 140-150 clients. 10 personnel would be required to manage the operations of fast food restaurant. Total Cost Estimates are Rs. 2. 20 million with a fixed investment of Rs. 1. 88 million and an initial working capital requirement of Rs. 0. 32 million. Given the cost assumptions, internal rate of Return (IRR) and payback are 54% and 2. 25 years respectively. The most critical considerations or factors for success of the project are: 1. Choosing the right location for the fast food outlet 2. Creating the right menu and menu pricing 3. Hiring experienced cooks and staff 4. Knowing the competition SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 4 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 6. BRIEF DESCRIPTION OF PROJECT AND PRODUCT Fast food is a name given to food which is prepared with preheated or precooked ingredients and served to customers in a packaged form for take-away or dine in. Many fast-food restaurants operate chains or franchise operations, where standardized foodstuff is shipped to each restaurant from a central location. There are also simpler fast-food outlets, such as stands or kiosks, which may or may not provide seating arrangements for customers. As capital requirements to start a fast-food restaurant are relatively low, individually-owned fast-food restaurants have become popular and common throughout Pakistan. Market growth largely depends on demographics, urbanization, changing lifestyle patterns and demand for convenience. Thus all these variables determine the potential of fast food business. The proposed setup with used fast food cooking machinery including fryers, grilling machine, soup containers and pre-processing equipment would serve popular fast food and Chinese cuisine. †¢ Location: The business is envisaged to be established as a fast food takeaway/outlet, with limited seating capacity on rented premises/shop of around 500 sqft. , near a densely populated area suitable for fast food. Major cities like Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Islamabad, Peshawar, Hub or Quetta etc.  soups, have been selected to be served separately or as combo meals through the outlet. The restaurant is proposed to have an installed capacity of serving 335 customer per day but is estimated to start with 140-150 customers per day. †¢ Target Market: The middle income segment of major cities such as Karachi, Hyderabad, Sukkur, Larkana, Multan, Lahore, Gujranwala, Faisalabad, Sialkot, Gujrat, Rawalpindi, Islamabad, Peshawar, Hub or Quetta etc.  is the target market for the business. †¢ Employment Generation: employment to 10 people. The proposed project will provide direct 7. CRITICAL FACTORS Whether an entrepreneur is opening a one-of-a-kind no-frills fast food restaurant or trying to expand an existing fast food outlet into a multi-unit chain, there are SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 5 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) winning principles that can improve the chances of success. Some key success factors are as follows: Selecting the right location and layout Hiring well experienced staff especially cooks and servers Quality Hygiene Creating the right menu Menu pricing Operational food quality consistency Knowing the competition 8. INSTALLED AND OPERATIONAL CAPACITIES In the fast food restaurant business, the installed capacities are mainly dependant on the location and layout of the outlet, service style, food concept and the target market. The proposed fast food business is envisaged to be established as a take-away outlet with limited seating capacity around it. The restaurant is expected to serve around 335 customers in a day. At start up, the operational capacities are estimated to be around 140-150 clients. Once the fast food gains popularity and acceptance, sales are expected to increase with the same installed capacity. 9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT In recent years, much of the expansion in the fast food business has been in the form of satellite outlets. These tend to be smaller in size, with little or no seating capacity, and are often in nontraditional locations, such as office buildings, department stores, airports, and gasoline stations i.e. locations chosen specifically to maximize convenience and consumer accessibility. It is important to find a location that has a continuous stream of traffic, convenient parking, and is in proximity to other businesses or densely populated middle income areas / apartment buildings, where the target market is available. Here are some factors to consider when deciding on a location to e stablish a fast food outlet: †¢ †¢ Anticipated sales volume. Estimate the sales potential of a location. Accessibility and visibility. Consider how easy it will be for customers to get to the outlet. If an entrepreneur is relying on strong pedestrian traffic, it SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 6 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) should be considered whether or not nearby businesses will generate foot traffic. †¢ The rent-paying capacity of the business. Sales-and-profit projections give a fair idea of how much revenue can be generated. This information can be used to decide how much rent can be paid. †¢ Restrictive ordinances. Unusually restrictive ordinances can encountered that make an otherwise strong site less than ideal. †¢ Traffic density. Two factors are especially important in this analysis: total pedestrian traffic during business hours and the percentage of it that is likely to patronize the food service business. †¢ Customer parking facilities. The site should provide convenient and adequate parking and easy access for customers. †¢ Proximity to other businesses. Neighboring businesses may influence the fast food’s sales volume, and their presence can have both positive and negative implications. †¢ History of the site. The recent history of each site under consideration should be ascertained before making a final selection. †¢ Terms of the lease. All the details of the lease must be carefully read, as it is possible to encounter unacceptable lease terms for an otherwise excellent site. †¢ Future development. The local Development Authority / Planning Board should be consulted to check if any development is planned for the future that could affect the business, such as bridges, underpasses or any construction restricting accessibility. be 10. POTENTIAL TARGET MARKETS / CUTOMERS The fast food restaurant market is a growing segment in Pakistan relying heavily on the changing lifestyle patterns, population growth of the target age group and increase in employment of women. The fast food consumption has also increased due to increase in the employment rate of male / female population aged between 20 to 45 years (fast food goers). In todays hectic urban lifestyles, demand for convenience dominates all other preferences. People want quick and convenient meals. They do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. However, the major chunk of fast-food goers, the middle income segment, prefers visiting outlets that offer fast food at affordable prices. Fast Food outlets tend to focus on the â€Å"work while you eat† or â€Å"shop while SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST 7 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) you eat† philosophy and fast food restaurants are rapidly becoming the eateries everyone can agree on, with many featuring menu combos for children, play areas and fancy branding campaigns, designed to appeal to younger customers. 11. PROCESS FLOW The service delivery diagram of the proposed fast food restaurant is as follows. Service Process Drive through customer Place order ? Front desk ? Walk in customer Meal preparation Main course (Grill/Fry meat Fry rice curry Prepare/heat soup Order in queue Takeaway Assembling order Server Sideline preparation SMEDA Services / Information related to PM’s Youth Business Loan are FREE OF COST Dine-in 8 Pre-Feasibility Study Restaurant Cum Fast Food (Take Away) 12. PROJECT COST SUMMARY A detailed financial model has been developed to analyze the commercial viability of this project. Various costs and revenue related assumptions along with results of the analysis are outlined in this section. The projected Income Statement, Cash Flow Statement and Balance Sheet are attached as annexure. 12. 1 Project Economics The following table shows internal rates of return and payback period for fastfood restaurant starting operations with 140-150 clients. Table 1 Project Economics Description Internal Rate of Return (IRR) Payback Period (yrs) Net Present Value (NPV) Details 54% 2 . 25 years Rs 6,997,879 Returns on the project and its profitability are highly dependent on the location, quality of food and service, efficiency of the service team, interest of the owner manager and competition. Waiting area Total Area Area (Sqft. ) 350 100 25 25 500 Cost of Renovation Amount (Rs. ) 175,000 30,000 20,500 7,500 233,000 The proposed premise would be acquired on rental basis with 3 months deposit and 3 months advance rent after which, rent will be payable every month. The monthly rent is estimated at approximately Rs. 85 / Sq. feet amounting to Rs. 42,500 per month for the proposed fast food outlet (500 Sq Ft. ). The premise renovation costs of Rs. 233,000/- would be depreciated at the rate of 10% per annum using diminishing balance method. Machinery and Equipment Fast-food machines are easily available in the local market but the entrepreneur also has the choice to select from international brands such as Spinzer, Frymaster, Henny Penny, Lincoln, Ayrking, Keating, Mirror, Carpigiani, Lincat, Morretti, Ilsa, Round-Up, Sanyo, Elettrobar etc. Chinese brands have gained popularity over the years and can also be considered. The machines can be purchased through international vendors with a minimum delivery period of 3 months while refurbished / reconditioned machines are also available.

10 Comma Cases in Which More Is More

10 Comma Cases in Which More Is More 10 Comma Cases in Which More Is More 10 Comma Cases in Which More Is More By Mark Nichol The movement toward open punctuation the omission of commas in cases in which they are deemed optional has its merits, but writers and editors should take care to retain commas or even insert additional ones to clarify meaning: 1. â€Å"He points to the benefits and wonders how schools can justify not investing in tools for disabled students.† Because wonders can be a noun as well as a verb, and because a pairing of the noun form with benefits initially makes sense, it might be misread here as such. To avoid this misunderstanding, insert a comma after benefits to give the reader pause and signal a new thought: â€Å"He points to the benefits, and wonders how schools can justify not investing in tools for disabled students.† Alternatively, alter the introductory phrase and make the following phrase an independent clause: â€Å"Pointing to the benefits, he wonders how schools can justify not investing in tools for disabled students.† 2. â€Å"The dog should be content to bark at passing trains and slumber.† The sentence incorrectly implies that the dog barks at two things: passing trains and slumber. But bark at refers only to trains, not to slumber. How about reordering the sentence to place slumber first? (â€Å"The dog should be content to slumber and bark at passing trains.†) Now he’s slumbering at passing trains, then barking at them. Either introduce a comma or insert a parallel-signaling to, or both: â€Å"The dog should be content to bark at passing trains, and to slumber.† 3. â€Å"Couch or calisthenics? A majority of California students are opting for a couch based on the results of the state’s annual physical fitness test.† As the second sentence is structured, the couch appears to be based on the fitness test results. Insert a comma after couch to clarify the structure (and in the initial sentence, follow couch with a comma there, too, for the same reason): â€Å"Couch, or calisthenics? A majority of California students are opting for a couch, based on the results of the state’s annual physical fitness test.† Better yet, invert the syntax in the second sentence: â€Å"Couch, or calisthenics? Based on the results of the state’s annual physical fitness test, a majority of California students are opting for a couch.† 4. â€Å"The world contains too many bored fourteen-year-old boys and ex-boyfriends bearing grudges.† This reference to a particular woman’s two greatest classes of nemeses is taken out of context, but it still should be clear that only those in the latter category bear grudges. Therefore, a comma should separate the two categories: â€Å"The world contains too many bored fourteen-year-old boys, and ex-boyfriends bearing grudges.† Or, if the context allows, reverse the order and strengthen the parallel structure: â€Å"The world contains too many ex-boyfriends bearing grudges, and too many bored fourteen-year-old boys.† 5. â€Å"Halle Berry is the first African American woman to win a Best Actress Oscar for her performance in Monster’s Ball.† As punctuated, this sentence implies that more than one African American actress was in contention for an Academy Award for Berry’s performance. To set the record straight, set the qualification off with a comma: â€Å"Halle Berry is the first African American woman to win a Best Actress Oscar, for her performance in Monster’s Ball.† Here’s a smoother revision: â€Å"Halle Berry, who won a Best Actress Oscar for her performance in Monster’s Ball, is the first African-American woman to take home the award.† 6. â€Å"The prison plays an important role during the film’s third act, in which our hero is arrested thanks to the villain’s devious machinations.† The tag phrase â€Å"thanks to the villain’s devious machinations† should be set off from the rest of the sentence with a comma. Better yet, insert that parenthetical phrase into the middle of the sentence so that the result of the plotting dramatically punctuates the sentence: â€Å"The prison plays an important role, during which, thanks to the villain’s devious machinations, our hero is arrested.† 7. â€Å"Americans divide Russians into authoritarians and democrats with no regard for native context.† The sentence mistakenly implies that the two categories in question are â€Å"authoritarians† and â€Å"democrats with no regard for native context. The writer meant, â€Å"With no regard for native context, Americans divide Russians into authoritarians and democrats.† (Or start that sentence with Americans, followed by a comma.) Those revisions are more elegant than the simplest solution, employed above in other examples: â€Å"Americans divide Russians into authoritarians and democrats, with no regard for native context.† 8. â€Å"Another astronomer named Edwin Hubble cast his eye on the pulsing light of distant variable stars called Cepheids.† The initial phrase of this sentence implies the previous mention of another astronomer by that name. Solve this error by setting the name apart as an appositive, with framing commas (and delete the extraneous named): â€Å"Another astronomer, Edwin Hubble, cast his eye on the pulsing light of distant variable stars called Cepheids.† 9. â€Å"High school students who carry a poor or no understanding of evolution into college are less likely to pick careers in the biological and geological sciences. â€Å"Or no† is a parenthetical phrase in which no parallels poor as an option, and it could be omitted with no structural damage to the sentence, so it should be enclosed by a pair of commas: â€Å"High school students who carry a poor, or no, understanding of evolution into college are less likely to pick careers in the biological and geological sciences.† Alternatively, the sentence could be relaxed and given more impact with a revision such as â€Å"High school students who carry into college a poor understanding or, worse, no understanding at all of evolution are less likely to pick careers in the biological and geological sciences.† (Note the relocation of the flexible modifying phrase â€Å"into college† to smooth out the syntax.) 10. â€Å"Hindu believers are governed by the three doctrines of dharma or universal law, karma or the cumulative effects of personal actions, and samsara or the cycle of rebirth.† Always set terms off from their glosses, or brief definitions (See? I just glossed gloss), by a set of parenthetical commas; both in this explanation and in the sample sentence, the sentence structure requires a semicolon in place of the closing comma: â€Å"Hindu believers are governed by the three doctrines of dharma, or universal law; karma, or the cumulative effects of personal actions; and samsara, or the cycle of rebirth.† (A simple gloss would look like this: â€Å"Dharma, or universal law, is integral to both Hinduism and Buddhism.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†Use a Dash for Number RangesAffect vs. Effect

(case 1) human resources management (Employee Recruitment and Essay

(case 1) human resources management (Employee Recruitment and Selection) - Essay Example They company employees over 2 million associates. It is the largest employer in America. The selection process of the company is quite vast. It includes all aspects like the advertising, screening, selection process which includes interviews, assessments, testing etc. The company uses all the proven methods like interviews, qualitative testing and assessment centers. This is post the other steps like advertising and screening of applications, which form the basis to choose the candidates who would be a part of the selection process. The amount of monies that go into the entire process of selection and recruitment of employees is very high, since the process includes a number of different steps to choose the right candidate and choose the ones who would be great at what they do. The cost that can be incurred for filling in an open position is as much as $490,000. This however is the total cost which includes from advertising, until the training of the selected candidates and the figures that are provided are estimates and not the actual costs that are being incurred by the company (Bernthal, 2009). The table below provides a clear break up of all the costs. These form the direct costs of the selection process however there are a number of indirect costs that are also involved in the selection process of employees. These normally include costs which the organization incurs due to less rigorous selection method. Also another big indirect cost is the quality of the hires. The return on investment for the company can be calculated by [Benefits – Costs / Costs]*100 (Bernthal, 2009). This will provide for a clear view on the amount of return that the company makes out of the investment made into selecting, recruiting, training and paying each employee. This however includes a lot of estimations, which cannot be made by all companies. Hence it is seen that companies generally need to correctly and promptly

Special need offender Essay Example | Topics and Well Written Essays - 1250 words

Special need offender - Essay Example In most countries, convicted sex offenders are required to register with the sex offenders’ registry in their areas of jurisdiction. These registry databases are open to the public for viewing (Borzecki, 2008). If an individual is involved in a high-level sexual offence, he or she is deemed to stay in the registry forever but if the crime is low level, he or she may be registered for a short duration of time. There are various programs that have been established to aid in treating the sexual offenders and all programs are geared towards one goal: making the offenders refrain from committing future sexual offences. Before an individual is admitted to a treatment program it is always essential for the individual to admit guilt and agree to be treated. The reason behind this is that all sexual offenders are manipulative in nature and when put together they will effectively confront their manipulative problem since all of them have had similar experiences. Another reason for group therapy is that the offenders will be free to share with each other without fear of being victimized. These therapy groups provide the sexual offenders with the right environment to be aware of the harm they cause to their victims; they acquire new skills of coping with life as well as learn healthy ways of meeting their sexual and emotional needs both from their peers and therapists (Borzecki, 2008). Group therapy has its own pitfalls in that some sexual offenders don’t fully explain their inner most feelings. Some may hide their true emotions and tell lies to their counterparts. As a result, ascertaining if a sexual offender is telling the truth to others could be difficult. Secondly, there’s always no evidence of success of this therapy to cure sexual abuse and prevent recidivism. It is just an approach that is insisted by the system. Community notification is also a program that has been put in place in order to curb sexual offences. In this program convicted sexu al offenders are required to register to the sexual offenders’ registry and these databases are left to the public for view. The state also has a role to play by informing the public about sex offenders who live in close proximity. This program is efficient in the sense that sex offenders who are known to the public are arrested more quickly for new crimes than offenders who are not known to the public. Community notification on the other hand, has resulted in many sexual offenders losing their jobs or home, getting threats or being harassed or losing their property. Research has shown that 19% of sex offenders have realized some negative consequences in other family members. (Furby, 2009). Community notification does not fully play its role of enhancing public safety by exerting stressors such as loss of employment, shame, isolation and depression on a sexual offender. These may force the sexual offenders to commit sexual crimes again in protest of their fate. Some states al so publicize the location of sex offenders without fully conducting risk assessment and this may bring anxiety among citizens making them live in constant fear. Residence restriction is also a program implored by many states to reduce sexual offenders’ activities. These states have enacted laws which prevent sexual offenders from residing in close proximity to a day care centre, a school or a school bus stop. The most common restrictive distance is 1,000 to

3 lesson plans for algebra Essay Example | Topics and Well Written Essays - 1500 words

3 lesson plans for algebra - Essay Example The purpose of this lesson is to introduce students to quaternions in order to illustrate a non-commutative operation. The lesson will help students understand that the commutative property of multiplication is not always shared by other operations. However, there are other operations such as matrix multiplication and quaternion multiplication that are non-commutative. In these types of multiplication, the order of the factors affects the product. Quaternions are vectors x = x0 + x1 i + x2 j + x3 k where the coefficients x0, x1, x2 and x3 are real numbers and 1, i, j, and k are basis vectors. The product of any quaternions are defined by the following equations: Rules of quaternion operations also include: if a and b are scalars, and m and n are one of the quaternions 1, i, j, or k, then the product (am)(bn) = (ab) (mn). The distributive law also holds: if x = x0 + x1 i and y = y0 + y1 i, then their product is This exercise uses space rotations to arrive at quaternion equations. To demonstrate the rotations, a book is used with one end of a belt held firmly between its pages, while the other end of the belt is held firmly under a pile of books on a table. Three mutually perpendicular axes are used: the k-axis pointing upwards from the book, the i-axis pointing from the book to the right as you face the table, and the j-axis pointing forwards in the direction from the book to the table. Then an i quaternion is represented by rotating the book 180 degrees about the i axis in the positive sense (if your thumb points along the i-axis, the positive direction of rotation is in the direction your fingers curl). Similarly, the j and k quaternions are represented by 180 degree rotations in the positive direction about the j and k axes, respectively. A twist in the belt represents -1. Now the defining equations (1-4) of

Apples Competitive Advantage

Apples Competitive Advantage Apples since its inauguration brought an easy to use computers to the market. So that users would not face any problems while using Apple products. Apple practiced horizontal as well as vertical integration. Apple relied on its own designs and refused to authorize its hardware to third parties. Apple used superior software which made help them to grebe the market share. Apple offered a complete package of desktop solution which includes hardware, software and other things. Apple always used typical design for its products. In the era of Spindlers (1993-1996), he opt the strategy to expand Apple products to international market. Apples competitive advantage are its control of software, Hardware, retail strategy, product differentiation and most important one is Steve Jobs strategically decision making. For the distribution system, Apple launched a website for direct sales for the first time. Apple also spent more money on its Research and Development. Apples current competitive advantages can be linked to its initial competitive advantage because users now-a-days value the user experience just like when Mac was initially introduced (Bajg, 2012). Personal Computer Industry and dynamics IBM brought PCs into mainstream in 1980s. Microsoft and Intel products dominated the personal computer industry and more people owned their personal computer. Overall industry continued to boom through early 2000s. In 2000 and on wards PCs were very fast, have more memory and storage. But the prices of PCs continuously dropped. As a result, PC manufacturers average profit margin fell down. New PC emerged as well. Also more expensive laptops gained the attraction of the market. But as the price of PCs fell down, their sales volume increased. As there is expansion of growth so competition in the market also increased (Rich, 2012). Due to the increase in competition, prices of the products fell down and it provided consumers with more options. There are five categories of Pc buyers: Home, Small and medium sized business, government and corporate education. The biggest segment is represented by home consumers. There are four main vendors of PC: HP, Dell, Acer and Lenovo. There are two types of suppliers; one who make product with many sources and other make products such as microprocessors and operating system (Aquino, 2012). By viewing the PC industry it can be said that dynamics are very favorable for the Apple. There are good signs for Apple due to certain reasons. Competition is very high in today era and every company wants to provide best products or services so that customer can be retain. Mostly top four vendors are dealing with desktops and laptops. The preferred personal computers may no longer take the form of a desktop or laptop. Indeed a portion of the personal computer industry has already shifted their preference from a desktop or a laptop to a tablet or iPaD. There are many reasons for this change, including convenience and mobility. So there is chance for Apple to come up with new products and capture the market (Rich, 2012). Apple competitive position in Personal Computers Since its inception, Apples mission is to bring as easy-to-use computer, difference in design elegance to market. Apple also practiced horizontal and vertical integration instead of open system. It relied only o its own designs ad also rejected to license its hardware to the third parties. When Sculleys was the CEO during 1985-1993, Apple targeted low cost computer. Apple also made an alliance with IBM for OS development on Intel platform, but that ended without any result. One of the Apple main strength is to offer its customers a complete desktop solution; which is simply Plug and Play. Apple target market is now increasing. Because people want convenience and they need products which are easy in use (Bajg, 2012). The creation of Mac boasted Apple sales. And Mac customers allowed Apple to sell its products at a premium price. During 1993-1996 Splinder made the strategy to expand Apple to international market but it did not help Apple in long term. Steve Job took over as CEO in 1997 and restructured company on the original strategy. Jobs also launched a website for direct sale and also he increased its spending on RD to get further knowledge about the products. Exhibit 3 shows Apples worldwide PC market share from 1980-2009. In 1980 Apple has the very high market share. But with the passage of time its market share started to decline. And during 1994 market share fell down substantially. When Steve Jobs joined the company again it started to increase gradually. Now Apple is gaining market share slowly (Rich, 2012). Apples Competitive positioning in MP3 players Ipod set Apple on the high growth path. Initially iPod was the portable digital music Players based on the Mp3 standard. It has very good design, large storage and a simple user interface. Early MP3 players only stored hour music, can stored up to 1000 songs. But with the passage of time Apple launched new and innovative design one after another. In 2010, Apple has more than 70% of the MP3 market share. Gross margin for IPod is around 40% in 2007. The cost of main component is flash memory which is more than half of the billing material. In MP3 market there are very less competitors for Apple so it will easy o gain more market share for Apple. So in MP3 market Apple performance is very good and it is increasing as Apple delivers innovative designs which are very attractive to the customers (Aquino, 2012). Apple Competitive position in Smart Phones Steve Jobs launched the first iPhone and smart phone industry began. Apple smart phone Market share is high. More than 2 billion applications have been downloaded from the Apple iphone App Store. Apple mission is that iPhone gets better with every new app. Apple has just great job of continuously improving the iPhone with new features and capabilities. Also Steve Job did excellently with I Tunes and iPod. And now he is doing it with it iPhones. Apple iPhone created a new class of phone. Apple invented the market and other mobile device maker is chasing Apple. The main competitors of Apple are Google Android, Nokia and Blackberry. Apple provides the best services in iPhones (Bajg, 2012). iPad and new iPad mini iPad is the mixture produced by Apple after lending iPhone and iPod technology. iPad is the best way to experience the web. It has revolutionized traditional ways of surfing the internet. It views whole pages in portrait or landscape on the screen of large multi-touch. Its also deals with checking e-mail and sending email as well. It is also worlds largest cookbook. Storage of iPad is very great and also it has large display. It is also easy to access different books from iPad. iPad is use in businesses, education, health and consumer usage. So iPad is very useful in different areas. And its demand will be increasing in next days. As now a days consumer wants more convenience and mobility (Aquino, 2012). According to Rich (2012) iPad mini is a another amazing product launched by Apple. It has a smaller screen as compared to iPad. iPad is cheaper than iPad. Nd the reason for its cheapness is that it has no retina display. iPad mini is lighter and thinner than iPad. Also it has less powerful processor and it uses a nano SIM. It has fewer functions than iPad. But due to its size and thickness it is very easy to keep in the pocket. In future it will be very helpful for the people to some extent.

Life Lessons in The Monkey’s Paw by W.W. Jacobs and The Third Wish by J

Life Lessons in â€Å"The Monkey’s Paw† by W.W. Jacobs and â€Å"The Third Wish† by Joan Aiken What would a typical person do if they had three wishes and knew that there would be a price that they would have to pay in order for them to fulfill their wishes? This is the question that overcomes the main characters, Mr. White and Mr. Peters, in the stories â€Å"The Monkey’s Paw† by W.W. Jacobs and â€Å"The Third Wish† by Joan Aiken. In these two stories, two men were allowed to create three wishes each and had consequences that followed, therefore, they learned a valuable lesson about life. The men in the two stories were distinct in their own ways, one being very greedy and the other very cautious. In â€Å"The Monkey’s Paw,† our main character was Mr. White. He was very discerning. When he is first introduce in â€Å"The Monkey Paw,† he asks many question and is very curious (page 88-89). Mr. White is also very greedy. He was not content with hat he had, and he then, out of all the wishes in the world, asked for 200 pounds for his own conveniences (page 91). On the other hand, the main character of â€Å"The Third Wish† is Mr. Peters. Mr. Peters is a kind-hearted, cautious man. The reader can tell that those are his traits for number of reasons. First of all, the reader can tell that Mr. Peters is compassionate because of his reaction towards a swan trying to extricate itself from a branch. He quickly rushes over and tries to free the bird (page 101-102). Another reason why the reader knows that Mr. Peters is kind is because they see how h e wants his wife to be happy more than himself. This clearly shows how â€Å"warm his heart† is (page 104-105). The reader can also learn that Mr. Peters is cautious by observing the way he thinks about his three wishes. Ever... ... original was created (page 106). The last clue given was when people ask Mr. Peters to just find another wife. Mr. Peters replies in favor of Leita and says he will always be faithful to her (page 107). This suggests the true love between the two and the loyalty they share between each other. Mr. White and Mr. Peters both were eligible to wish for three things and, therefore, they encountered some consequences. Due to their experiences, the reader learns a valuable lesson about life. All in all, these two stories were very interesting. They way the authors set the mood of the stories based on character traits, wishes, consequences, and theme was very intelligent and well-though-out. Both stories had great themes that helped a reader understand the story and life better. I thought â€Å"The Monkey’s Paw,† and â€Å"The Third Wish,† were both marvelous pieces of literature.

Improving Employee Productivity

As you may already know, improving the employee productivity is one of the most important goals In any business. But, In spite of this, a lot of human resources professionals do not consider this field very relevant. Even though most of the human resources professionals do admit that their job Is all about establlshlng schedules and rules concerning people management, only a few of them succeeds in bonding all these connections, in order to be able to increase productivity.John Sullivan (2011) refers in his article to several factors divided in a few categories, which are onsiderably influencing not only the individual productivity, but also the team productivity. Employee productivity is the main leading power behind a company's profitability and Its growth. Momentarily, the demand for employee productivity Is Increasing more and more, making this a feature that Is actually missing In todays workforce and also leaving most of the managers wondering what they should do next and what the causes are.This is the result of all the distractions and all the separate activities happing in the work environment. Nowadays, it seems that mployees are too busy tweeting, updating their statuses or chatting on Facebook, or simply texting. Because of that, most employees are not taking their tasks to an end, they are not finishing their work and they miss their deadlines. Another key aspect of this problem concerns the employee training tools. unfortunately, this aspect receives too little attention.Most of the time, the provider with the lowest costs is often chosen, even though the most effective provider is recommended. As a result, the recruitment is also poor, because of having as a main goal to minimize costs as uch as possible, but without enough consideration of the quality and the capability of each employer. No matter how you think it, the drawn conclusion here Is that the human resources department, Instead of being more Interested In finding solutions for Increasi ng the productlvlty, they are actually less Interested In doing transactions and more interested in cutting off the expenses.In order to increase the employee productivity and the performance of the workforce, considering the help you can expect from the human resource department, you must know and understand the factors that are influencing this rocess. Overall, taking In consideration John Sullivan's article, I have selected the most Important 16 factors from four main categories, which are going to be discussed next. As for the categories, the first one taken In consideration Is â€Å"Foundations of Productivity. According to John Sullivan (2011), a first factor mentioned here is â€Å"High- performing and Innovative employees are the foundation of productivity.By working together, managers and human resources professionals can find, hire, grow and keep high performing employees. It was proved that the most important factor in orkforce and productivity is hiring and keeping emp loyees with the best capabilities. Unfortunately, even the best people may sometimes need help. Without the head managers, much-needed resources and proper guidance, It's very hard to achieve your goal. Another factor measured in this category, according to John pawns are the second most important productivity factor because they play a very important role in defining the roles and the goals of the workforce.More is the pity that many managers are the weak ring in the productivity chain, therefore most of the time not only the employees needs guidance and education, but also their eaders. The second category taken in sight is â€Å"Direction and Guidance†. According to John Sullivan (201 1), a first mentioned factor here is â€Å"A corporate strategy and plan that builds commitment†. Most of the time, a very good business strategy and planning will increase the chances of having a successful and committed organization.Moreover, if the strategy is very clear and very we ll communicated, your employees will be more focused and their motivation will considerably increase. Another factor measured in this category, according to John Sullivan (201 1), is â€Å"A defined purpose for teams makes roles clear†. The managers need to develop a clear communicated purpose that has to be persuasive and also has the role to make their employees from their department to feel important. Employees sometimes can contribute even more to their work and tasks if they had a role in creating and understanding the main purpose.Still according to John Sullivan (201 1), next factor mentioned here is â€Å"Team and individual goals†. Defining some clear goals will let everyone know what is expected and what really has to be done. Also, giving some heads up on some perfect clear goals will also contribute for their employees to nderstand exactly what is and what is not important. Another factor measured by John Sullivan (2011) in this category is â€Å"Prioritiz ation for impactful resource allocation†. Establishing some clear priorities will help to better assign resources and funds, in order to achieve more important objectives.Next factor mentioned by John Sullivan (2011) here is â€Å"Performance metrics for continuous improvement†. Measuring performance in a successful way strengthens both individual and group goals. This will provide more attention, better feedback and better results for an ongoing improvement. Last factor measured in this category, according to John Sullivan (201 1), is â€Å"Effective rewards drive performance†. When the rewards are more connected to one goal, you double the strength of the message related to the importance of the Job that needs to be done.The third category taken in consideration is â€Å"Support Factors†. According to John Sullivan (201 1), a first factor mentioned here is â€Å"Team member support increases individual performance†. Only a few tasks can exclusivel y be done by an employee. If the employees are not working together with other people in a group as a team and if they are also not receiving all he necessary support from their managers, productivity will be lost. Next factor measured in this category by John Sullivan (2011) is â€Å"Best-practice sharing and collaboration improve productivity'.Productivity will considerably improve when the other people outside the team collaborate and brainstorm together. When the employees are using the â€Å"trial and error† method, all the growth of your business will slow down. Another factor mentioned here, according to John Sullivan (201 1), is â€Å"Support for innovation can dramatically increase productivity'. Having in mind as a oal to be on top of their business environment, companies struggle to achieve a double digit percentage improvement in their productivity (at least 10%, sometimes even goes to 25%) for every year.In order to reach this, a sustained level of sometimes no t enough in order to provide a double digit rise. Because of this, the human resources department must develop training measures, good processes, and stimulants that help the innovation. Still according to John Sullivan (201 1), next factor measured in this category is â€Å"Control and authority can result in a better decision aking process†. When there is a certain balance between freedom and control, so that employees have the authority to take most of the operational decisions, at that point we can talk about maximum productivity.Another factor mentioned here by John Sullivan (2011) is â€Å"Non-monetary factors that can also excite employees†. In addition to the usual rewards (as money), the managers can also provide a few non- monetary rewards, such as: feedback on their Job, appreciation for their work and so on. This is one of human resources department's most important responsibilities to e sure that the managers are using all of these methods in a right way, in order to increase the productivity process. The fourth category taken in sight is â€Å"Skills, Communication and Information Factors†.According to John Sullivan (201 1), a first factor mentioned here is â€Å"Employee skills and knowledge must be continually updated to maintain productivity'. Because of the changes brought by the high level global competition, the expectations of the employee's skills are much higher. The main role of the human resources department is to develop a plan that helps in an ngoing increasing employee's knowledge and training. Next factor measured by John Sullivan (2011) in this category is â€Å"Effective communications and feedback reduce errors and frustration†.As feedback is one of the most important strategies in the process of motivation, the failure of providing good feedback will lead to a poor work quality and maybe errors. You can best avoid this kind of situation if a company comes up with a well-organized internal communicat ion channel (like an intranet). The last overall factor mentioned here, according to John Sullivan (201 1), is â€Å"Providing he right information improves decision-making†. In order to take the best decisions and to increase the productivity, the managers and the employees will have to use the right information and to process the data.

1984 Essay Essay Example

1984 Essay Essay Example 1984 Essay Essay 1984 Essay Essay Essay Topic: 1984 1984 Essay In the book 1984 by George Orwell, many different ideas about the government and its power are discussed by the main character Winston. At one point in the book Winston says â€Å"It is impossible to found a civilization on fear and hatred and cruelty. It would never endure. † in reference to the state of the government at that point in time. However, this can be proven false by the actions of the government, the people’s response, and the determination the government uses to ensure their ultimate power and control. The government in 1984 is very powerful and does not shy away from exerting its unrelenting force upon its people. The government craves complete and total control and does whatever it takes to get its people to cooperate and behave. The government goes as far to invent a fictional war to influence people to feel sympathy for the government and make them feel more willing to help. They even go as far as launching missiles at their own people to instill fear into the hearts of the citizens. The government also has an organization called the thought police that do their best to control people’s thoughts and try to keep people from thinking negative things about the government or prevent them from starting some sort of revolution. The actions that they take are built off cruelty and causing fear, which in turn keep the governments people in line. When the government is going to such extreme lengths to fake a war and tell lies to control its people, people will be sure to react. However, not many people know of the true nature of the government because they grew up hearing these lies since the beginning, and if people do start to question the government’s actions then they are killed and or tortured. The people react exactly how the government wants them to, because if they step out of line, then they are sure to be killed. The government has that much control and the people in charge have such a need for power that they keep taking more and more. The government and people inside the government are shown to have a large amount of determination, especially when they begin torturing Winston. Winston proves to be very strong willed and doesn’t break easily. However the government stays diligent and doesn’t give up and they eventually break Winston. The government breaks Winston by enforcing cruel punishment and sparking fear in him, and if they could break Winston this way, then they could break anyone. The government uses fear to build their government, in fact, the only basis that their government is really built on is fear. Fear controls people. The government’s determination, peoples response to their actions, and their actions themselves prove that a civilization could be founded on the basis of â€Å"fear, hatred and cruelty†.

How to Make Marketing Employee Performance Reviews Easy (Templates)

How to Make Marketing Employee Performance Reviews Easy (Templates) No one enjoys doing employee performance reviews. They’re often slightly uncomfortable conversations, and even in a best-case scenario, everyone involved feels relieved when they’re done. That isn’t exactly a ringing endorsement for their value, necessity, or how we feel about them. However, they are valuable, they are necessary, and when conducted with a thoughtful process, they can be something you approach with less anxiety. When you can repeat that process effectively with consistent results, you can spend less time planning for reviews, and more time working through them efficiently with the results  you want. In this post, you’ll learn: Why are performance reviews important for marketing managers and teams? What steps should they include and which questions should be asked? How can marketing teams develop a repeatable review process that works? Best of all, this is the actual process the team  uses, which has been time-tested and shown to work well. In other words, this post is geared specifically toward what marketing managers need to know most about this topic. Be a Better Manager With Free Performance Review + Evaluation Form Templates.Be a Better Manager With Free Performance Review + Evaluation Form Templates Employee reviews don’t need to be overly complex. However, you will need to keep documentation of your conversation so you have something to reference in the future, to ensure the important details of the review aren’t forgotten later. Youll also need to accurately evaluate performance before going into each meeting. To get started, download these two templates: Marketing Performance Evaluation Form (Word): Answer six simple questions to gauge performance. Marketing Employee Performance Review Template (Word): Then, use this sheet to document the meeting. Both are short and simple to streamline the process effectively. Grab them quick before moving on:How Can Help Evaluate Team Productivity? As a marketing project management platform, is purpose-built for managing busy marketing teams. That includes your tasks and workflows for all projects and making sure everyone is getting their stuff done on time. One way measures that last item is with Team Performance Reports. It measures who’s rocking it and who’s falling behind so you can actually know who’s hitting their deadlines. Here's a quick look at how it works: What Exactly is an Employee Performance Review? Here’s a short definition this post will work with: An employee performance review is an opportunity for team members and managers to assess what’s going well, what isn’t going well, and what’s necessary for future success with a company or organization. There are a few things to note about this definition: It shouldn’t feel like an interrogation. A good review shouldn’t focus solely on negatives. They aren’t one-and-done meetings. Feedback gathered in a review should be considered and implemented throughout the year. This should be a two-way conversation. They aren’t just about assessing the team member’s performance; they’re also an opportunity to get the employee’s take on how they’re doing and how the company is doing, too. Recommended Reading: The Best Way to Plan a Successful Marketing Performance Management Process What Are the Benefits to Running Employee Reviews for Marketers? First things first, it’s important to understand that these meetings are more than just an annual requirement that you have to fulfill to keep HR happy. Here are a few reasons why they shouldn’t be blown off or phoned in without careful consideration for their purpose. Your team members need an honest assessment of their performance. If they don’t know how they’re doing (positively or negatively) or where they need to improve, they’re unlikely to reach their potential. You need to know what your team members need to succeed. Likewise, you can’t help your team achieve success unless you understand what they need from you. If you don’t set up employees for success, someone else will (when they leave your company). The market for marketing talent is tight. Don’t let people leave because they didn’t feel supported. Help Your Team, Help Your Company (Before They Leave) As a case in point, according to Smart Insights, 54.9% of marketers switch companies in order to find a new challenge. Why not provide that challenge for them instead of leaving them to find it somewhere else? And if that statistic doesn’t have you convinced, these might: Who Should Be in an Employee Review Meeting? In most cases, a marketing manager, their supervisor(s), and the employee themselves should be sufficient. If possible, including the CEO too is a good idea (at , CEO Garrett Moon offers direct feedback to each employee in the company during reviews). Then, once the review is completed, human resources will likely need to approve review paperwork (and any pay raises the team member might be due). Work with your HR department if you’re unsure what your internal processes are there. How Often Should Reviews Be Conducted? Here’s a common misconception: staff reviews are a once-a-year deal where you get all your feedback out at once. This could not be more incorrect, but unfortunately, it’s a common attitude (particularly at large companies where one-on-one communication might be challenging to schedule, or just doesn’t happen organically). So, how often should feedback be scheduled? Consider the following: Weekly syncs: Set up a recurring one-on-one meeting with each team member to check in on how things are going. Quarterly check-ins: Then, schedule quarterly meetings to review how things have gone year-to-date and what’s needed for success over the long term. Annual reviews: Finally, these are holistic performance evaluations that take the entire previous year into consideration. For marketers, ongoing mentorship with leadership is invaluable for development. Also, this post will stress this point multiple times: an annual review should not be the first time an employee hears a given piece of feedback. This is a sign they don’t feel like they can be open and honest with how things are going outside of times allotted for feedback, and that’s corrosive for everyone’s productivity and happiness at work. Recommended Reading: 6 Things You Need To Know About Marketing Management (+ 4 Free Templates) Scheduling Your Review Meetings The best way to make sure your review meetings actually happen is to schedule them on a regular basis. Schedule the following using your company’s shared Google or Outlook calendar: Weekly meetings: Stick to a set time each week. Quarterly reviews: Stick as closely to a 90-day window as you can. Annual reviews: Same as with quarterly reviews, they should be close to their start date each year. Map these all out in advance so they don’t catch anyone off guard. If you’re a customer and use Google Calendar, you can even sync your calendar with with Zapier, so they’ll appear alongside all your other projects. Evaluating Employees Prior to Your Meetings Before heading into a review, you’ll need to know for yourself what you honestly think about each employee’s performance, both in terms of what they’re doing well and where they can improve. It can help to have some sort of checklist to run through when assessing each team member, especially if you have a large team. In order to keep your meetings focused and conversational, do this before meeting face to face. Here’s an outline of a checklist you can use: Does the team member demonstrate high level of job knowledge? Does the team member complete work accurately and on time? Does the team member work well with others? Does the team member communicate effectively? Does the team member demonstrate initiative? Does the team member consistent show up to work on time? These are basic performance-oriented questions you’ll need to assess, and running through them as an exercise might help you identify strengths and areas in need of improvement. If you’d prefer this in a Word doc, there’s one included in this post’s template bundle. You can jump back up to the top of the post here to download it quick. Here's what it looks like: Planning Your Review Questions Once you’re face-to-face for a review, what should you ask? It might be tempting to prepare a detailed list of questions to dig deep into the needs of your team members. That might work. After all, it stands to reason that more granular questions will get more detailed answers, right? Well, you might be able to have a more productive and insightful conversation by keeping your questions simple. There are only three you really need to ask: What’s going well? This can be an open-ended discussion around what’s going right for the employee, their work, and the company. What isn’t going well? Same as above, but for things that need improvement. What’s needed for a successful future? What should the employee keep doing? What should they change? And likewise, is there anything you or the company may need to consider as well? Generally, it’s best to keep this an open-ended conversation. But, as that conversation moves forward, how do you make sure it stays on track and the words you choose to maintain a productive tone?

Should Electronic Search Devices Be Used in Airports Essay

Should Electronic Search Devices Be Used in Airports - Essay Example Contrary to the expectations of the airport crew who expected the devices to be universally accepted by the people, they have attracted a lot of criticism instead. Since the introduction of electronic search devices in airports, debates on whether the electronic devices should be used to search people have hit the roof. Some people believe that the use of electronic devices will enhance the security level in airports while others question the social ethical issues that the devices have tagged along with their use. Many airports all around the world have installed body scanners, screening wands and metal detectors that are being used to screen the travelers before they board the airplanes. The move is basically to ensure security in a bid to counter terrorism that has brought safety issues all over the world. This paper will focus on the debate on why electronic search devices should not be used in airports. Why the devices should not be used Scientists have proved that the body scann ers that are being used in airports work under electromagnetic radiation. Being subjected to electromagnetic radiation is risky to travelers with implanted electronic gadgets like implantable cardioverter defibrillators, pacemakers and neurostimulators. The recently introduced electronic search devices impel high radiations of high frequency on the body of the travelers. The radiations penetrate the clothes and are reflected back by the person’s skin to form an image of their body and whatever is in their clothes. There is no telling whether certain amounts of the radiations can penetrate through the human skin and affect implanted medical gadgets. The effect on pacemakers would be temporary disruption of output which could be fatal, hence threatening the right to life on the individuals. Different states should be compelled to protect their citizens by halting the use of these devices (Bloxham, 2010). The body scanners use advanced technology to create the exact images of th e travelers being screened. The crew in the observation rooms in the airports is able to see through travelers clothes. The images created portray the person’s naked body. They are actually able to see a revealing image of the passenger’s private parts. This is an outright invasion of personal privacy. There could even be a chance that the images formed could leak to other sources. For this, the devices should be abolished with immediate effect (Savage, 2010). Seeing that the electronic devices allow the people in the control room to view a vivid image of the passenger’s bodies, they reveal their bodily anomalies that could lead to stigmatization. For instance, a passenger could be having certain body deformations that they are very sensitive about. Revealing these body parts deformations would greatly humiliate them and it is invasive of their privacy. Even if the travelers images are kept private, the psychological effects of knowing that someone somewhere has seen their body anomalies could be too much to bear. The affected people could develop fears to travel if everywhere they go their bodies are viewed. This is an indirect violation of their right to free movement (Savage, 2010). The body scanners were introduced to replace the controversial pat-downs. The perplexing thing is the airports have moved travelers from the frying pan into

United States and education Essay Example | Topics and Well Written Essays - 2000 words

United States and education - Essay Example Education for all is the most important thing to be achieved by nation as a whole.Thomas Jefferson,the third president of United States of America pioneered the plan that could be implemented upon to make education available to every single citizen while considering right to education equivalent to fundamental rights and would also get over the inequality factor.He elaborated his views about education as a tool not only to make better personalities but also a better nation.His work as mentioned above have envisioned learning not just along the old philosophy of what the students are learning but also on how are they learning. The vision of learning skill is what an educator would wish to see. This is because of the rise in number of students that will provide better results. The incorporation of improved theory into regular administrative schedules and classroom will help the educators and students in concentrating on teaching and learning process and then infusing another wave of dy namicity with reference to real world context. Learning in the classroom will generate a new relationship between the world and the student thereby engaging and modernizing various methods for assessment as well as study. The broader relation between the educators and the students will give real time information to the teachers about the performance of the students. Through this they can search for newer methods to help their students. These processes will ensure more compact relationship and the students will learn in a very few period rather than the months.... Increasing reliability in the classroom can be achieved through the use of Positive teaching methods. Constructivism has been an important ingredient of Jefferson learning theory proposing learners to create their own understanding as they combine what they already believe to be true based on their past experiences with new experiences. Though modern education may consider constructivism as a philosophy of learning which has its roots primarily to the work of John Dewey (1916) and Jean Piaget (1973). Vygotsky's work (1978) also contributed to the movement toward constructivism. Jefferson emphasized that theories of learning should be shifted from orientation based on observable phenomenon to an orientation that emphasize internal cognitive processing. This shows significant shift toward constructivism. The belief that learning comes from inside continues to grow. Knowledge could only gain on which circumstance it comes from that had meaning to the learner. The learning context must be a social context in which students work together to build knowledge. The children should be encouraged to develop concepts and derive their own ideas from those introduced to them. A social learning perspective should be developed through which children learn through interaction with others. Critical thinking is one of the areas where over the decades both educators & policy make argued about schools. Much of this debate has not been based on empirical data. Even though students, right from primary schools must learn facts and basic skills, the data suggest that emphasis on advanced reasoning skills promotes higher student performance. Jefferson pedagogical models promotes this meaningful type of learning process, a process in which learning helps students make sense of new